Same Shirt, New Slogan:

 

GTZ Construction Management Inc. keeps their team uniforms simple and sharp: crisp white shirts with a grey GTZ logo on the back and front left chest. But every time they place a new order, they add one small twist — a fresh slogan printed just above the left chest logo.

It might be just a few words, but it carries real meaning.

“Sometimes a short phrase can change someone’s mindset,” they told us. “If a worker reads something on their teammate’s shirt that hits home, it can shift their attitude or approach on the job.”

Over the years, slogans like “BE EXCELLENT” or “BENDICIONES” (Spanish for blessings) have become part of the team’s daily rhythm. During the height of COVID, they even printed shirts that read “← 6 ft →” — a clever nod to the times that still managed to spark a smile.

Clients notice too. That extra touch becomes an easy conversation starter, a small glimpse into GTZ’s culture — professional, hardworking, and human.

There’s a practical side as well. Since each slogan is tied to a specific batch of shirts, the crew can spot which ones have been in rotation the longest. It’s a low-key way to track shirt quality and durability without needing spreadsheets or serial numbers.

 

Want to Try This with Your Team?

If you're ordering shirts for your crew, think about adding a rotating slogan. Whether you're in construction, fitness, retail, or a nonprofit, a short phrase can lift morale, show off your culture, or even help with inventory. It’s a small detail that can make a big impact — just like GTZ.