Q. What's the difference between "digital" and "screen" printing?

A.

Digital printing uses specialized equipment to print artwork directly onto the garment (using cmyk colors) in a single action. However, the print colors are less vibrant and exact color matches aren't possible. Screen printing (or traditional printing) uses color-separated artwork, film positives, screens, and plastisol inks. Colors are sharp and vibrant. Both "digital" and "screen" printing methods are long-lasting and won't fade after washing.