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Customization Info

Pricing Embroidery Stitch Count

Custom Embroidery Pricing

Last Updated: 09-27-2021

Pricing Embroidery Stitch Count 

So you're ready to order custom embroidered shirts or hats with your company logo. 

A major driver of cost with embroidery is the stitch count of your design. Unlike with screen printing that calculates cost by print colors.



 What does this mean? 

Each custom embroidery design is communicated to our embroidery machines via an electronic file that guides each needle with a precise location, pattern, and thread color to be used for each element of the design.


This program is a computerized mapping of coordinates for each and every element in the custom embroidered design. The process of converting a design to this program is called digitizing.


Digitizing is the first and most important step in the custom embroidery design process. Great digitizing will ensure that the image is mapped properly and efficiently, meaning it will sew well during production and look great when finished.


 What is a stitch count and how is it determined? 

A stitch count is a precise measurement of thread usage required for custom embroidery of a specific image.


Stitch count is determined after an image is converted into an electronic format that can be read by an embroidery machine.


 How does stitch count effect my custom embroidery prices?  

All prices shown on our site include a 5000 (5k) stitched embroidery image. 

Once the custom embroidery design is converted to the electronic format, the total thread usage is determined.


The total thread usage tells us how long it will take to embroider each design; essentially it equates to the labor and raw materials cost.


A higher stitch count will definitely increase your cost because our costs have increased as well.


We will ALWAYS notify you when the stitch count is higher. Informing you of the additional cost to proceed.


 Can I guesstimate my stitch count? 

Depending on how in-depth you want to get, the answer is yes.


 Quick & Easy Way (but not 100% accurate) 

Using the dimensions of your logo, use this formula:


Example: logo is 3" wide by 2" high.

3 x 2 = 6

x2 (width x height)

6 x 2 = 12

approx. 12k stitches


Benefits of using this method:

  1. Fast
  2. Fairly simple
  3. Most often will  overestimate the stitch count.
  4. If the stitch count is overestimated; you come in under budget :)



Downside of using this method:

(1) It is not accurate.


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