How to Design a Hat People Actually Want to Wear

How to Design a Hat People Actually Want to Wear

How to Design a Hat People Actually Want to Wear

Designing a hat might seem simple, but getting it right makes a big difference. Whether it’s for a business, event, team, or giveaway, here’s the #1 thing to remember:

The forehead is a tiny billboard—don’t turn it into a newspaper.

Keep It Simple

The front of a cap gives you just a few square inches to work with. If you try to cram in a long name, slogan, logo, and phone number? It won’t fit. And worse—it won’t get read. The eye skips over clutter.

Think of the front as a visual hook. Your design should be bold, simple, and easy to read at a glance. One strong graphic or a short phrase is far more effective than trying to tell the whole story.

Let the Back Do the Talking

If someone’s interested, give them a way to learn more—but put that extra info on the back of the hat. A small web address or social handle is perfect here. It gives curious folks a way to follow up—without feeling awkward about staring at someone’s forehead.

Make It Eye-Catching

Strong contrast, clean embroidery, and legible fonts go a long way. Want to stand out? Use a design that’s memorable and easy to spot from a distance.


 

Final Tip:
If you have to squint to read your design, it’s doing too much. When in doubt, simplify.

 

Be sure to check our full hat collection (or our custom Richardson 112 section)