How to Prioritize Info in a Shirt Design

How to Prioritize Info in a Shirt Design

There's a lot you want to tell people -- we get that -- but how much of it is actually important? And how should that information be prioritized? One of the fastest ways to lose somebody with a design is to put the wrong info first.
Think about it this way -- if somebody was to only look at your design for a second, what would you want them to remember? 
A phone number at the top wouldn't make sense because they wouldn't know what that phone number was for (and they can Google your number anyway). Going with your website might be hard to read (and, if they know your company's name, they can Google your website anyway). That's why the best choice is usually the name of your company or organization.
However, the other problem is too much information can be completely overwhelming. 
A plumbing t shirt that lists extra, extra, extra features
For the design(s) seen above, the left example might require somebody just standing and staring for several minutes to take in all of the information. By trimming out the unnecessary elements (such as the company's address -- which, again, can be Googled), the remaining parts of the design can be enlarged so they're easier to read. It's still probably too much information, but it prioritizes more of the information you want people to see.
However, imagine if something other than the company's name was at the top. How weird would that look? 
t shirt designing -- winning layouts
When designing a custom shirt, hat, hoodie, or anything else, the first question you should ask is, "What is the ONE thing I want people to remember no matter what?" That's your priority. Just that one thing. One. 
That ONE thing should be what people see first, so you'll usually want it at the top.
What's the second-most piece of information? That's usually what you'll want listed second. Of course, if you really want to emphasize the first thing, you'll limit your design to that (and maybe an image). 
Keep in mind that each additional piece of information will detract from what you already have. Although people read from top to bottom, from left to right, if somebody sees a cluttered shirt with way too much going on, they might not bother reading anything at all. And that's on top of the added elements making things harder to read. 
For more design tips, be sure to check out our complete guide for designing t-shirts (and keep in mind many of the same rules apply to any custom clothing).
And, if you're feeling particularly inspired, we have a large collection of short-sleeve t-shirts (on top of our best deal shirts) and other items waiting for your design.