Lana_CCustom drawstring bags are one of the most practical and cost-effective promotional items you can order. They’re lightweight, easy to customize, and versatile enough for events, giveaways, schools, gyms, and community programs.
But not all drawstring bags are created equal. The right choice depends on how the bag will be used, how much you want to spend, and what kind of impression you want your brand to make.
Use these four expert tips to choose the best custom drawstring bags for your needs.
What Is a Custom Drawstring Bag?
A drawstring bag is a lightweight bag that closes using cords threaded through the top. When pulled tight, the cords secure the contents and allow the bag to be worn over the shoulders like a backpack.
Compared to traditional backpacks, drawstring bags are simpler, lighter, and more affordable. Compared to tote bags, they’re easier to carry hands-free and better suited for active or casual use.
That combination makes them especially popular for promotions, sports events, schools, and giveaways.
Why Custom Drawstring Bags Work So Well for Promotions
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Custom drawstring bags offer a strong balance of value and usability.
They feel more substantial than many giveaway items, yet remain budget-friendly when ordered in bulk. Because they’re used repeatedly and carried in public, they provide ongoing visibility for your logo or message without requiring a large upfront investment.
They’re also easy to store, easy to distribute, and appropriate for a wide range of audiences and age groups.
Expert Tip #1: Start With Your Budget and Quantity
Budget is often the deciding factor when choosing a drawstring bag, especially for large orders.
Lower-cost drawstring bags are ideal for high-volume giveaways, fundraisers, and community events. These styles still offer durability and water resistance, but focus on simplicity and affordability.
If you’re ordering in bulk, small upgrades in material or size can often be achieved with only a modest increase in cost. Knowing your quantity upfront helps determine where those upgrades make sense.
Ask yourself:
- Is this a mass giveaway or a more targeted promotion?
- Will the bag be used once, or repeatedly?
- Is price-per-unit or perceived value more important?
Expert Tip #2: Consider Your Logo Size and Print Area
Most drawstring bags offer a large, flat decoration area on the front, making them ideal for bold logos, simple graphics, or short messages.
However, logo size and visibility still matter. Smaller bags limit how much detail can be printed cleanly, while larger bags provide more flexibility without overwhelming the design.
For best results:
- Keep designs simple and high-contrast
- Avoid small text or intricate details
- Center the design for maximum visibility
Drawstring bags are meant to be seen from a distance. Clear, readable branding always performs better than complex artwork.
Expert Tip #3: Choose the Right Fabric for the Job
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Fabric choice affects durability, appearance, and how the bag is used.
Cotton drawstring bags offer a natural look and feel and are often chosen for eco-conscious promotions or retail-style giveaways. They tend to feel sturdier but can be heavier and less water-resistant.
Polyester and nylon drawstring bags are lighter, more water-resistant, and better suited for sports, outdoor events, and everyday carry. These materials are also less prone to stretching and easier to clean.
If the bag will carry heavier items like shoes, bottles, or equipment, material strength becomes especially important.
Expert Tip #4: Decide If Extra Features Are Worth It
Some drawstring bags include additional features such as zipper pockets, reinforced corners, or thicker cords.
Zipper pockets add convenience for small items like keys or phones, but slightly increase cost. Reinforced corners improve longevity, especially for heavier use. Larger sizes offer more storage but can feel bulkier if portability is a priority.
Extra features make sense when the bag is intended for frequent or long-term use. For simple giveaways, a clean, basic drawstring bag is often the better choice.
Drawstring Bags vs Tote Bags
Tote bags are often associated with shopping, work, or professional settings, while drawstring bags are more casual and activity-focused.
Drawstring bags work best for:
- Sports events
- Schools and camps
- Fun runs and community events
- Gyms and fitness promotions
Tote bags are better suited for conferences, retail use, and situations where structure and open storage are preferred.
Neither is objectively better — the right choice depends entirely on how the bag will be used.
Drawstring Bags vs Traditional Backpacks
Compared to full backpacks, drawstring bags are significantly more affordable and easier to distribute. They’re ideal when you want a functional item without the higher cost or complexity of a traditional backpack.
Backpacks make sense for premium promotions or situations where padded straps, multiple compartments, and heavy loads are required. For most promotional uses, drawstring bags offer better value and flexibility.
Best Uses for Custom Drawstring Bags
Custom drawstring bags perform especially well for:
- Event giveaways and sponsorships
- School programs and sports teams
- Fundraisers and charity events
- Gyms, camps, and youth organizations
- Brand awareness campaigns
They’re lightweight, easy to carry, and useful enough that people actually keep and reuse them — which is exactly what you want from a promotional item.
Choosing the Right Drawstring Bag Comes Down to Fit
The best custom drawstring bag is the one that fits your audience, budget, and purpose.
Focus on how the bag will be used, keep your design simple and visible, and choose materials that match the level of durability you need. When done right, drawstring bags deliver long-term value at a surprisingly low cost.