Lana_CCustom tote bags are one of the most versatile promotional products you can order, but not all totes are created equal. The best custom tote bag for your project depends on how it will be used, who it’s for, and what impression you want to leave.
Whether you’re ordering bags for an event, giveaway, retail use, or internal team, these six expert tips will help you choose a tote that gets used, not tossed.
Why Custom Tote Bags Work So Well
Custom tote bags stand out because they’re functional, reusable, and easy to design. Unlike many giveaways, totes don’t require sizing and can be used immediately. They also tend to feel more valuable than small promotional items like pens or mugs, which means they’re more likely to be kept and reused.
When done right, a custom tote becomes something people carry to work, the grocery store, the gym, or events long after the original occasion is over.
Tip #1: Start With How the Tote Will Be Used
The most important question is simple: what will the tote carry most of the time?
A tote meant to hold brochures at a trade show doesn’t need the same size or structure as one meant for groceries or daily errands. In many cases, a medium-sized tote strikes the best balance between capacity and comfort, giving users something practical without feeling bulky or oversized.
If the bag will be reused often, aim for versatility over specialization.
Tip #2: Decide If the Bags Are Being Sold or Given Away
How the tote is distributed matters.
If you’re giving bags away at an event or conference, price and visual appeal tend to matter more than premium features. The goal is visibility, durability, and ease of use.
If you’re selling the totes or including them with a higher-end product, perceived value becomes more important. In those cases, thicker materials, reinforced handles, or additional features can justify a higher price point and elevate your brand.
Tip #3: Choose the Right Size (Bigger Isn’t Always Better)
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Large totes are great when they’re full, but awkward when they’re mostly empty. Smaller totes can feel limiting if they can’t carry what users expect.
A good rule of thumb:
- Medium totes work best for general-purpose use
- Larger totes are ideal for groceries or retail
- Smaller totes are better for lightweight giveaways or gift bags
Right-sizing the tote improves usability and increases the chance it becomes someone’s go-to bag.
Tip #4: Match Durability to the Job
Not every tote needs to be heavy-duty.
If the bag will carry lightweight items, thinner materials can be perfectly acceptable and more budget-friendly. For heavier or frequent use, thicker canvas and reinforced handles are worth the upgrade.
Durability should match real-world use. Overbuilding increases cost without adding value, while underbuilding leads to bags that wear out too quickly.
Tip #5: Decide If You Need Pockets or Extra Features
Pockets can be helpful, but they’re not always necessary.
Exterior pockets are useful for items like books, water bottles, or quick-access items. Interior pockets work well for organization but add cost.
If most users will carry a few larger items, a simple open tote often performs better than one loaded with features.
Tip #6: Screen Printing vs Embroidery
How you decorate the tote affects both cost and appearance.
Screen printing
- Best for bold, visible designs
- Allows larger artwork
- More cost-effective for most projects
- Ideal for promotions and giveaways
Embroidery
- Creates a more refined, premium look
- Works best for smaller logos
- Costs more due to stitching and thread count
- Better suited for upscale or retail-style totes
In most cases, screen printing offers the best balance of visibility and value.
Common Reasons to Customize Tote Bags
Custom tote bags work especially well for:
- Trade shows and conventions
- Corporate events and conferences
- Retail packaging
- Fundraisers and community events
- Wedding, baby shower, and gift bags
- Eco-conscious promotional campaigns
Their flexibility makes them one of the safest choices for a wide range of audiences.
So, What’s the Best Custom Tote Bag?
The best tote bag is the one that gets used.
If you’re unsure, a medium-sized, screen-printed tote with sturdy handles is a reliable starting point for most projects. It offers flexibility, visibility, and strong perceived value without overcomplicating the decision.
Final Thought
Choosing the right custom tote bag isn’t about finding the most expensive option. It’s about matching the bag to its purpose, audience, and budget. When those align, you end up with a product people actually carry, which is exactly what a great promotional item should do.