When it comes to custom apparel, few items deliver more value than custom t-shirts. They are affordable, offer a large design area, and are versatile enough for businesses, events, schools, teams, and everyday wear.
But here is the reality: some custom t-shirts become favorites that people wear for years, while others end up forgotten at the bottom of a drawer. The difference usually has less to do with the design and more to do with choosing the right shirt.
If you want your custom t-shirts to actually be worn, not just printed, these expert tips will help you choose the best option for your needs.
Not All Custom T-Shirts Are the Same
It is tempting to think of t-shirts as a commodity, especially when entry-level shirts are often marketed on price alone. In practice, there is a wide range of differences in fit, fabric, durability, and overall comfort.
There are fashion-forward tees, performance shirts, budget-friendly giveaway shirts, workwear options, and styles designed specifically for men, women, or kids. Each serves a different purpose, and no single shirt is perfect for every use.
The key is matching the shirt to how and where it will be worn.
What Makes a Great Custom T-Shirt?
There is no universal “best” custom t-shirt. Instead, there is a best shirt for your specific goal.
- Athletic shirts often perform best in 100 percent polyester.
- Employee uniforms usually benefit from a cotton-poly blend for easier care.
- Promotional giveaways often work best with affordable 100 percent cotton options.
Before choosing a shirt, ask one simple question:
Why are you ordering custom t-shirts?
That answer should guide every other decision.
Common Reasons to Customize T-Shirts
Promotional T-Shirts for Businesses or Charities
For promotions, visibility matters. High-contrast designs, such as white ink on a black shirt or black ink on a bright color, are easy to read and visually striking.
If budget is a concern, classic options like the Gildan 5000 or BD54 are popular because they are affordable, durable, and available in a wide range of colors. White shirts are often the least expensive option overall.
If wearability is a priority, upgrading to a ring-spun cotton shirt can make a noticeable difference in comfort, increasing the chances that people actually wear your shirt.
Event T-Shirts
Event shirts often include dates, locations, or commemorative artwork. Whether the shirts are sold or given away usually determines the quality level.
- Sold shirts can justify a higher-quality fabric.
- Free shirts typically benefit from cost-effective options.
For many events, the Gildan 5000 strikes an ideal balance between price, durability, and print quality.
Family Reunions and Special Occasions
Custom t-shirts are a popular way to celebrate family reunions, milestone birthdays, baby showers, and group trips. Think of them as wearable keepsakes.
Simple designs with strong contrast tend to age well, making the shirts more likely to be worn long after the event. For large groups, consistent sizing and color availability make classic styles especially appealing.
Bands, Entertainers, and Merchandise
When custom t-shirts are sold as merchandise, comfort and quality become critical. Fans are far more likely to buy and wear shirts that feel soft and fit well.
Ring-spun cotton shirts like the Gildan 64000 or premium options from Bella+Canvas are popular choices. The slightly higher cost is often offset by better sales and happier customers.
Work Uniforms

For workwear, practicality matters.
Many businesses choose:
- 50/50 cotton-poly blends for easy care and durability
- Left-chest logos with larger back prints for branding visibility
Popular uniform-friendly options include the BD55 and Gildan 8000, which balance comfort, breathability, and long-term wear.
School Functions
Custom t-shirts are staples for spirit weeks, marching bands, plays, and fundraisers.
Budget-friendly options like the BD54 or Gildan 5000 are common, but schools selling apparel may opt for softer, higher-end shirts that parents and students prefer.
Sports and Athletic Wear

For sports and workouts, 100 percent polyester performance shirts are the clear choice. These shirts wick moisture, breathe better, and often include UV protection.
Sport-Tek styles such as the ST350 are widely used for athletic teams and training apparel.
Team-Building and Retreats
Matching shirts help create unity for retreats, company outings, and group events. Comfort is key, since participants may wear the shirt for long periods.
8 Tips for Choosing the Best Custom T-Shirts
1. Cost
If price is your top priority, 100 percent cotton shirts like the Gildan 5000 or BD54 are reliable, budget-friendly choices.
2. Shirt Style
For a more modern look, consider fashion-forward brands like Bella+Canvas or Next Level, which offer slimmer cuts and softer fabrics.
3. Collar Type
Crewnecks are the most common and versatile. V-necks can work well, but certain designs may look awkward on them.
4. Unisex vs Gender-Specific

Unisex shirts simplify ordering. Gender-specific shirts offer a better fit but require careful sizing. Always check size charts.
5. Brand Recognition
Some customers care deeply about brands. Athletic brands like Nike and Adidas can add perceived value, though logo placement may limit customization.
6. Fabric

- Cotton: Affordable, comfortable, and versatile
- Polyester: Moisture-wicking and ideal for sports
- Blends: Balanced comfort and durability
7. Sleeve Length
Long-sleeve tees offer warmth and seasonal versatility but cost more and appeal to a narrower audience.
8. Pockets
Pocket tees can be useful for work uniforms and certain industries, though they are not necessary for most promotional uses.
Quick Custom T-Shirt Selection Guide
- Giveaways: Gildan 5000 or BD54
- Work uniforms: BD55 or Gildan 5000
- Sports teams: BDPT or Sport-Tek ST350
- Most uses: Gildan 5000 is a safe, proven choice
Designing Custom T-Shirts with Bolt Printing
Bolt Printing makes it easy to design and order custom t-shirts using pre-designed templates or the online design studio. Upload your artwork, customize fonts and graphics, and let experienced professionals review your design before printing.
With transparent pricing, no hidden fees, and fast turnaround times, Bolt Printing helps customers create high-quality custom apparel with confidence.
If you are ready to design your next favorite t-shirt, Bolt Printing is here to help.

Lana_C